Three Ways to Strengthen Your Success with AI-Powered Content Management

Discover how artificial intelligence unlocks productivity for OpenText customers.

20 Feb 2025 SintelSedat Akfidan 3 min read
Three Ways to Strengthen Your Success with AI-Powered Content Management

Too much content, too little time.

RTVE Spain faced a situation where it had a vast video archive spanning over 50 years, consisting of more than 20 million assets as a TV and radio broadcast station. The state-owned company was sitting on a treasure trove of information, but when producers and journalists needed to find media assets for programming, these hidden gems were almost impossible to find quickly.

The company wasn't just dealing with high volumes of assets, but also had formats covering audio, video, text, and images, spread across different storage repositories with varying rights and interfaces.

Something had to change — the pace of business demanded it.

RTVE found the solution with AI-powered content management, improving access to media assets and reducing search time by 90%. Learn more about the station's efficiency gains.

In addition to helping RTVE create compelling TV and radio content, let's explore three ways AI-powered search, knowledge discovery, and analytics can transform the way employees uncover insights within structured and unstructured data.

1. Turn Content Distribution into AI-Driven Productivity

RTVE Spain is a textbook example of how an organization can manage content distribution with AI, allowing employees to spend more time on strategic business tasks.

Content explosion created a mixed information network spread across various enterprise applications and productivity tools such as Microsoft SharePoint and Teams. Add inconsistent categorization and tagging to these tools, and finding critical content from the vast and scattered data becomes almost impossible. With AI-powered content management, organizations can transform content chaos into AI productivity anytime, anywhere, extracting maximum value from all their data.

OpenText Knowledge Discovery makes this possible by enabling you to:

  • Discover content wherever it may be
  • Search safely across all repositories and data types (structured, unstructured, text, images, social, etc.)
  • Bring order to content with consistent tagging
  • Leverage enrichments for filtering searches
  • Visualize information or topic maps
  • Regain control of your content

2. Transform Business Operations with Strong Knowledge Discovery

How much time do employees spend trying to find data and then trying to understand the information? With AI-powered natural language search, content is quickly discovered, but the benefits don't stop there. AI-powered content management enables users to interact with information and fundamentally improve their workflow, saving time and frustration.

Employees can reduce the need for labor-intensive efforts to find content in documents by using voice-based search and knowledge discovery. It makes information more accessible, reusable across projects and teams, and leverages advanced analytics to put data to work. With the ability to tap into fundamental insights stored deep within their data, employees can:

  • Understand tone and sensitivity in text
  • Strong visualization across all data
  • Detect and identify important objects in images
  • Use AI and machine learning supported analytics for video and audio files

Data analytics has the power to transform business operations. Example case: Auckland Transport enables staff to extract insights and patterns from large volumes of video stream data, helping increase pedestrian safety, enforce traffic rules, monitor traffic flow, and encourage more efficient public transport. Learn more about the organization's journey toward widespread AI productivity.

3. Reduce Over-Sharing and Protect What Matters

Using conversational GenAI allows organizations to interact with large volumes of information, helping employees work better today. However, using GenAI tied to existing knowledge bases can be a risky endeavor and may open the door to over-sharing, exposing hidden or sensitive information through naturally occurring queries.

AI-powered and effective knowledge management work hand in hand to give organizations confidence that users can quickly find data, derive insights from it, and see only what they're allowed to see. With a content management platform, ready your existing content for secure and effective use with GenAI:

  • Decide which information GenAI can access and which it cannot
  • Determine which content needs to be cleaned, tagged, and categorized
  • Label and filter out personally identifiable information (PII) and irrelevant, outdated, or trivial (ROT) data as needed
  • Maintain security privileges, authentication, and access controls

From Treasure Hunting to Advanced Knowledge Discovery

Ready to unlock AI productivity for your employees? Join OpenText customers like RTVE Spain and Auckland Transport, and take content management to new depths with advanced enterprise search, deep knowledge discovery, and rich analytics to support a more productive workforce.

What insights are waiting to be discovered in your data? Discover what's possible with OpenText Knowledge Discovery. Request a demo today.

Source: Three Ways to Empower Employee Success with AI Content Management - OpenText Blogs